Owner, Batteries Plus Bulbs
Bernadette Ann Perryman, mostly known as Bernie, was born and raised by her mother, maternal grandmother and oldest brother in Belleville, Illinois, just a 20-minute drive over the Mississippi River to St. Louis, Mo.
She earned a Bachelor of Science in Marketing at the Franciscan Quincy College in Quincy, IL, before beginning her career in the “beer business.” In 1982, Bernie joined Anheuser-Busch, Inc., traveling and moving her home across the United States for 17 years.
In 1999, Bernie left the corporate world and moved with her husband, Keith, to St. Cloud. She continued her career in the beer business with a new focus on operations, sales and distribution. She held minority ownerships and managed two Anheuser-Busch distributors and served as the general manager of a Coors Distributor.
Bernie’s work experience includes sales, management, marketing, brand building, strategic planning, product development, advertising creative, sports and special events marketing, corporate government affairs, tours and parks entertainment, and yes, Budweiser Clydesdale operations and relations.
In August 2016, Bernie changed her career and business focus from beer to batteries. She purchased two Batteries Plus Bulbs franchise stores in St. Cloud and Sauk Rapids, Minnesota. She now mentors and coaches 19 team members who she calls her new family. In January, Batteries Plus Bulbs Corporate appointed her to the National Product Purchasing Committee to represent her peer stores.
Bernie recently celebrated her 25th wedding anniversary with her husband Keith Ulrick, her proclaimed best friend and inspiration for her success.
Throughout her career, Bernie has been committed to building a stronger community and is active in many organizations. Her community leadership has included the chair and member of St. Cloud Chamber of Commerce Board and Government Affairs Committee; St. Cloud Economic Development Authority, United Way Board of Directors and Branding Committee, CentraCare Health Foundation, Central Minnesota Habitat for Humanity Breakfast co-chair, St. Cloud Rotary member and Executive Committee member, Governor appointed to Minnesota Judicial Selection Committee, St. Cloud Technical College Foundation Board Chair and member, Minnesota Community Outpost House Board and SCORE Foundation volunteer.
In 2017, Bernie and Keith were selected and honored with the CentraCare Health Foundation Beacon Society Award.